Easter Sweets Buyers Guide

Estimated Reading Time: 7 Minutes

Easter Sweets at a Glance  

Easter sweets are seasonal confectionery available for a limited time each year. Here's what you need to know before you buy:

✓ Chocolate eggs, jelly bunnies, gummy carrots and branded novelty treats are the four main product types

✓ Bulk 1kg bags offer the best value per gram for egg hunts and parties

✓ Vegan-suitable options are available (look for pectin-based products rather than gelatine)

✓ Easter sweets are strictly seasonal; once the season ends, products are gone until next year

✓ Sweets and Candy stocks over 31 dedicated Easter products from brands including Cadbury, Haribo, Lindt, Kinder, Galaxy and Maltesers

✓ Free delivery on all orders over £25 with same-day dispatch on orders placed before 12 pm (Monday to Friday)

To chocolate bunny or jelly bunny, bulk buy or not … that is the question. Picking the right Easter sweets is trickier than it looks (seriously, have you seen how many mini eggs exist now?), but don't worry, we're here to make it dead simple. 

Let's cut through the noise and give you a clear, practical approach so every sweet you pick lands perfectly. Hop on over to the full range of Easter sweets to shop alongside this guide.  

Not all Easter sweets are created equal. Before you go wild adding things to your basket, work through these four quick decisions first.

  Step 1: Who are the sweets for?

Under 5s: Soft and small is the way to go. Jelly bunnies and gummy carrots are spot on, but it's best to skip hard-shelled mini eggs for the little ones.

Children 5+: This is mini egg territory. Haribo Easter selections and Maltesers bunnies go down an absolute treat too.

Adults: Lindt Lindor Mini Eggs, After Eight Mini Eggs and Galaxy Hazelnut Truffle Mini Eggs bring that bit of luxury without the luxury price tag.

Mixed groups: A bulk 1kg Easter Mix covers all bases without the faff of buying six different bags.  

  Step 2: What's the occasion?

Egg hunt: You need quantity, and lots of it. Bulk 1kg bags of Milk Chocolate Speckled Mini Eggs or Jelly Carrots give you the volume to scatter generously around the garden (or the living room, we don't judge).

Easter hamper: A mix of individual bags like Cadbury Mini Eggs, a Kinder Bunny and Maltesers Mini Bunnies creates a varied, gift-ready hamper without breaking the bank.

Party bags: Individual £1 picks such as the Bunnies 120g bag or Haribo Eggs Galore 160g keep costs manageable when you're filling 20 bags at once.

Gift for one person: A branded product like the Cadbury Dairy Milk Hollow Bunny 100g or Kinder Bunny 55g hits the sweet spot between thoughtful and fun.  

  Step 3: Any allergies or dietary needs?

Vegan guests: Look for products using pectin rather than gelatine. The Easter Bunnies (fruit-flavour gummy bunnies) are confirmed vegan-suitable, so you're sorted.

Halal requirements: Not all Easter sweets carry halal certification, so check individual product labelling before buying.

Lower sugar needs: Dedicated sugar-free Easter options are limited (it is a chocolate-heavy season, after all), so consider pointing sugar-conscious guests toward the wider sugar-free sweets range year-round.  

  Step 4: What's your budget per person?

Under £1

M&M's Crispy Bunny (65p) 

Malteser Bunny (55p)

£1 to £2

Cadbury Mini Eggs Bag

Haribo Buzzy Bees

Maynards Jelly Babies Chicks Kinder Bunny

Bulk Value

Jelly Carrots 1kg

Easter Mix 1kg

Milk Chocolate Speckled Mini Eggs 1kg (all significantly cheaper per gram)

SWEET TIP: Easter sweets are genuinely seasonal, and once they're gone, they're gone until next year. If you're planning a spring event, don't leave your order to the last minute. Popular lines sell out faster than a chocolate bunny's ears disappear on Easter morning.  

The Easter sweets aisle broadly splits into three camps. Here's how they stack up.  

  Chocolate-Based Easter Sweets

The classics, and classics for good reason. Cadbury Mini Eggs with their crisp sugar shell, Lindt Lindor Mini Eggs with that signature smooth truffle centre, and Galaxy Truffle Mini Eggs all sit in the premium-feel tier despite relatively modest pricing of £1.69 to £2.49. 

Hollow chocolate bunnies like the Cadbury Dairy Milk Hollow Bunny (100g, £2.49) and the Kinder Bunny (55g, £1.25) remain the most recognisable Easter purchase going. And if you can't decide between chocolate and novelty, the Milkybar Mini Eggs Bar bridges both categories by folding mini eggs directly into a white chocolate slab. Genius, frankly.  

  Jelly & Gummy Easter Sweets

Brilliant for anyone who prefers fruit flavours over chocolate, and they hold up far better in warmer spring weather (no melted chocolate, no sticky fingers, no drama). 

Haribo Eggs Galore (160g, £1.25) and Haribo Buzzy Bees (140g, £1.25) are reliable picks, and Maynards Jelly Babies Chicks (130g, £1.49) bring a familiar British brand into seasonal packaging. For bulk buys, Jelly Carrots (1kg, £5.99) and the Easter Mix (1kg, £5.99) offer the best value per gram in the entire range. Your wallet will thank you. 

  Branded Novelty Treats

Maltesers Mini Bunnies, M&M's Crispy Bunny and After Eight Mini Eggs sit in a satisfying middle ground. 

They carry the instant recognition of a major brand wrapped in Easter-specific packaging, which makes them feel intentional as gift additions rather than something grabbed off the shelf. 

Hershey's Milk Chocolate Eggs add an American twist that properly stands out in any Easter hamper. 

Matching the right product to the right occasion saves time, avoids overordering, and means nobody ends up with 47 identical bags of mini eggs (unless that's your thing, no judgment).

  Best For Egg Hunts

Milk Chocolate Speckled Mini Eggs 1kg (£7.99) and Jelly Carrots 1kg (£5.99) give you enough volume to hide generously around a garden without having to ration. 

The Easter Mix 1kg (£5.99) adds variety if you'd rather not have every hidden sweet be identical. On a tighter budget? 

Individual Malteser Bunnies (55p) and M&M's Crispy Bunnies (65p) are small enough to tuck behind flowerpots and affordable enough to buy in bigger quantities.  

  Best For Building a Sweet Hamper

A mix of textures and formats is the secret to a hamper that actually impresses. Start with a Cadbury Dairy Milk Hollow Bunny or Kinder Bunny as the centrepiece, add a share bag of Cadbury Mini Eggs or Galaxy Truffle Mini Eggs, throw in some Maltesers Mini Bunnies for crunch, and finish with a novelty jelly option like Maynards Jelly Babies Chicks. Done, dusted, delicious. For ready-made inspiration, have a browse of our Sweet Hampers range. 

  Best For Children's Party Bags

Single-serve, under-£2 products are your best friend here. Haribo Eggs Galore 160g (£1.25), Haribo Buzzy Bees 140g (£1.25) and the Bunnies 120g bag (£1.00) are all festive, portion-friendly and won't eat through your party budget. Your bank account stays happy, the kids stay happy, everybody wins. 

  Best For Adult Gifting

Sometimes a well-chosen bag says more than a massive hamper. Lindt Lindor Mini Eggs (£2.49), After Eight Mini Eggs (£1.39) and Galaxy Hazelnut Truffle Mini Eggs (on offer at £1.00) make a gift feel personal and considered rather than generic. Hershey's Milk Chocolate Eggs (283g, on offer at £3.99) are a cracking addition for someone who appreciates American chocolate.

  Best For Vegans

The Bunnies 120g (£1.00) and Bunnies 1kg are confirmed vegan-suitable, made with pectin rather than gelatine. For a wider selection of plant-based treats, the Vegan Sweets category is well worth exploring all year round.  

Chocolate is the default for Easter, but it isn't always the right call. Maybe it's a dietary thing, maybe it's a warm-weather thing, or maybe you're just a bit sick of it (fair enough). The good news? There are plenty of solid alternatives.  

Go-to Non-Chocolate Picks

For guests managing dairy intolerance or chocolate sensitivity, the fruit-flavoured gummy Bunnies (120g, £1.00; 1kg, £5.99) are a straightforward swap that still feels properly Easter-y. 

If you're looking for something a bit different to tuck into a hamper alongside the usual chocolate eggs, Hershey's Milk Chocolate Eggs (283g) offer an American twist that stands out. 

For bulk options across non-seasonal formats, Bulk Sweets has year-round picks that complement a seasonal Easter selection nicely.

SWEET TIP: Building hampers for a big group with mixed dietary needs? Pick one confirmed vegan jelly product (like the Bunnies) and one chocolate option, and you'll cover most guests without needing to create separate hampers. Less fuss, more fun.

Easter sweets are a seasonal purchase that rewards a little forward planning. The right product for the right occasion, bought at the right time, is the difference between a last-minute scramble and something genuinely memorable. And honestly? It takes about five minutes to get it right.

Why Buyers Choose Sweets and Candy  

✓ Over 25 years of confectionery expertise, established in 1999

✓ 31 dedicated Easter products across chocolate, jelly and novelty formats

✓ Trusted brands: Cadbury, Haribo, Lindt, Kinder, Galaxy, Maltesers, Hershey's and more

✓ Vegan, vegetarian and dietary-specific options clearly labelled

✓ Free delivery on all orders over £25

✓ Same-day dispatch on orders placed before 12 pm Monday to Friday

✓ 30-day return policy and email support within 24 hours 

Whether you're filling egg hunt bags, building a hamper or just treating yourself to something festive (we won't tell), the full Easter range is ready and waiting. If you'd like personalised recommendations or are ordering for a large event, drop a line to sales@sweetsandcandy.co.uk, and the team will be happy to help.